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This new resource 'is the latest tool in the Mothers' Union's Bye Buy Childhood campaign, which aims to empower families to challenge commercialisation and sexualisation of childhood through positive action. The guide explains how marketing is aimed at children, gives practical ways to mange commercial influences on family, outlines codes and regulations governing marketing to children, offers suggestions on taking further action to end commercialisation of childhood. 

The booklet is in full colour and set at a not for profit price of only £2. Available from Mothers' Union Coventry Office, Mothers' Union h
eadoffice 02072 225 533.

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